RESUME

Daniel Tozier

dctozier@gmail.com ❖ (626) 221-9660

WORK EXPERIENCE

University of the People Nov. 2022 – Present

Copywriter

Responsible for concepting, creating, and editing engaging, on-brand copy for projects across university departments
Work with designers, project managers, and directors on large- and small-scale projects including social media campaigns, video scripts, email marketing, student communications, web copy, and a variety of other written projects
Contribute copy to social media channels with engagement rates regularly ranging from 3% - 8%
Write and develop topics for Career Horizons, our LinkedIn newsletter, which we launched during my tenure and now has over 95,000 subscribers

Wound Care Advantage (WCA) Dec. 2019 – June 2022

Marketing Manager (Sept. 2021 – June 2022)

Oversaw social media calendar, including strategy, writing copy, and posting (3-4 posts a week)
Wrote press releases and other media communications to promote WCA services and offerings
Took ownership of live monthly webinars including planning, scheduling, and moderating
Trained team members to effectively utilize WCA educational materials and available tools and resources
Developed and wrote revamped copy for company website, resulting in a 20% decrease to bounce rate
Added 33,000 additional views to WCA YouTube channel through successful social media campaigns
Planned and designed a monthly magazine-style newsletter for partnering clients and internal team members

Copywriter (Dec. 2019 – Sept. 2021)

Worked cross-departmentally and with subject matter experts to develop and write educational materials for new hires and ongoing corporate and clinical education; including lessons, courses, exams, presentations, practice activities, product reference materials, and scripts for voice over talent
Worked with subject matter experts to develop and write multiple blogs per month for company website
Wrote articles for monthly company newsletter
Maintained online learning management system (TalentLMS)

Pasadena Magazine Nov. 2017 – December 2020

Freelance Writer

Regular contributor developing, pitching, and writing engaging and interesting articles of
around 500-1200 words covering events, restaurants, and businesses in Pasadena

One and All Feb. 2015 – Dec. 2019

Project Manager

Managed the start to finish production of multifaceted fundraising campaigns utilizing print appeals, email blasts, social media posts, billboard design, magazine advertisements, TV spots, and radio scripts
- Responsible for 50-60 projects at any given time
Identified and resolved conflicts, risks, and delays to limit disruption and keep projects on track
Oversaw schedules and responsibilities of up to nine team members per project, including account management teams, print production managers, and various creative and data teams
Led weekly meetings to discuss project milestones and challenges
Collaborated with other project managers to prioritize the workload of our creative team and ensure resources were adequately distributed

Oasis India Feb. 2014 – Dec. 2014

Communications Coordinator/Volunteer

Wrote articles profiling beneficiaries and programs for newsletters and social media
Photographed beneficiaries and community centers for newsletters and social media
Initiated regular updates for organization’s social media channels which had been dormant for several years
Wrote the majority of the copy for the annual report, a magazine-style publication aimed at current and potential donors

Coleman-Rayner Jan. 2013 – Feb. 2014

Reporter

Wrote multiple stories a day for Australia’s news site New Idea, which boasts a readership in the millions
Researched and interviewed individuals for articles that appeared in publications in the US, UK, and Australia

Ten Acres Vineyards May 2012 – Sept. 2012

Marketing Intern

EDUCATION

University of California, Irvine

Bachelor of Arts, English Literature

SOFTWARE PROFICIENCIES

TalentLMS; Wrike; Hootsuite; Marq; Asana; Workfront; Workfront Proof (formally ProofHQ); Webvantage; Advantage; Microsoft Office

AWARD AND HONORS